TP has taken a bold step forward in enhancing customer experience by forming a strategic partnership with Sanas, a leader in Real-Time Speech Understanding. This collaboration strengthens TP’s commitment to AI-driven innovation, introducing a transformative approach to communication in customer experience management.
As part of this partnership, TP has made a $13 million equity investment in Sanas and will serve as the exclusive reseller of Sanas technology for many of the world’s biggest organizations and most valued brands. Additionally, TP will work closely with Sanas to further develop its speech understanding model.
The integration of Sanas’s speech AI technology into TP’s operations is set to transform customer interactions by softening accents, enabling clearer communication, and fostering more meaningful connections between TP Experts and customers. This innovative solution is designed to enhance empathy and trust at scale, reinforcing TP’s vision of AI and humans working together for superior customer experience.
A Strategic Investment in AI Innovation
TP delivers a competitive edge for its clients by combining unique standards of process excellence with empathetic, high-touch support augmented by cutting-edge technology and deep domain expertise. The partnership with Sanas complements TP’s drive to leverage innovative AI technology to redefine interactions and customer experiences. It also empowers TP’s operations by maintaining the authentic voices of employees while ensuring crystal-clear communication. This solution eliminates background noise and enhances voice clarity and tone, significantly improving customer satisfaction.
Thomas Mackenbrock, TP Group Deputy Chief Executive Officer, underscores the strategic value of this partnership:
"Our new strategic partnership with Sanas is part of our AI growth strategy that will allow us to develop and implement advanced AI tools to reinvent customer experience by bringing high-touch, high-tech solutions to clients that are simpler, faster, more empathetic, and safer."
Enhancing Communication Through Real-Time Speech Understanding
One of the key benefits of this partnership is the ability to mitigate communication barriers through Sanas’s Real-Time Speech Understanding technology. This AI-driven solution softens accents, allowing TP Experts to more closely align with clear spoken English, improving customer comprehension and satisfaction.
With real-time AI accent translation tools now embedded into TP’s operations, companies can benefit from:
- Improved Customer Satisfaction – Enhanced clarity results in smoother communication, ensuring a seamless customer experience.
- Confident Employees, Exceptional Service – Empower customer service teams to perform at their best with tools that elevate their confidence and capabilities.
- Scalable and Cost-Effective Solutions – Move quickly and reach global audiences through customer service operations that don’t require costly infrastructure changes.
The ability to streamline conversations and improve clarity ensures that customers receive faster and more effective support, ultimately driving better business outcomes.
Beyond Technology: Strengthening Human Connections
Every interaction with a customer—whether it’s a question about a product or an issue—is an opportunity. It’s a moment to deepen trust and deliver care. At TP, we recognize how critical communication is to these interactions, and that's why this partnership is so important. By working with Sanas, we reaffirm our commitment to providing communications that feel natural, effortless, and human.
Whether in customer service, technical support, or sales, this alignment of AI and human expertise allows TP teams to build authentic relationships with customers—no matter where they are.
This partnership marks an important milestone in the evolution of customer experience management, positioning TP as a leader in AI-driven service solutions. By harnessing the power of advanced speech AI, TP and Sanas are set to redefine how businesses engage with their customers—ensuring communication is clearer, more empathetic, and more effective across the globe.
To learn more about this partnership, click here.
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